Communications Case Study – 2011 Hygiene Kits

In 2011, the churches of the presbytery participated in a drive for Church World Service (CWS) Hygiene Kits that exceeded everyone’s expectations. It was a great way to contribute to an important cause of disaster relief, costing little money (less than $10/kit) and creating an opportunity in each church for inviting participation in the simple group project of assembling kits. Great ideas spread fast, but how did the word originally get out about this event to our churches?

Schedule

  • FebruaryInitial planning and covenant education meeting held with Church World Service (CWS) Representative. At Presbytery Assembly Meeting: Hygiene Kits Harvest announced during Advance Justice report, listed in the Call Papers
  • MarchCWS mailed paper fliers to all churches directly
  • AprilAssembly meeting: Announced Hygiene Kits Harvest during Advance Justice report, listed in the Call Papers, display booth
  • MayOnce a week for 4 weeks prior to the Harvest, consultant Juanita Holley sent emails to lists she compiled of clergy, secretaries, clerks of session, and mission committee chairs reminding them about the harvest.
  • Reminders in the Preview e-newsletter linking to the CWS flier
  • JuneAssembly meeting: Collected kits, responsive liturgy/blessing of the kits during Assembly
  • September“Thank you” letter mailed to churches and put in Our Common Ministry paper newsletter

Effort

These efforts required considerable hours from consultant Juanita Holley, her Advance Justice team members, and CWS.

Outcome

Over 2300 kits were donated at the Harvest from our churches, and donations continued to trickle in thereafter. It was considered by the Presbytery and CWS to be wildly successful.

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